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Strategic Planning Myths and How to Deal with Them

Strategic Planning Myths and How to Deal with Them

How many jokes have you heard, and even made, about strategic planning being a waste of time, and not really working? Yes, it is difficult: statistics say 75% of companies are struggling to do it well. Below is a video from Harvard Business Review exploring 5...

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Augmented reality for house plants? Really?

Augmented reality for house plants? Really?

How is this for a complete game changer: house plants are being sold through an Augmented Reality app. Augmented Reality (AR) is quickly becoming more mainstream, especially after the recent introduction of AR functionalities in iPhones. A business owner I spoke to...

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Leaders, Shame and Vulnerability

Leaders, Shame and Vulnerability

Quoted from Brene Brown's book Daring Greatly (p.15): "My corporate talks almost always focus on inspired leadership or creativity and innovation. The most significant problems that everyone from C-level executives to the front-line folks talk to me about stem from...

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Weathering the Storm: 9 Tips for Leading in Tough Times

Weathering the Storm: 9 Tips for Leading in Tough Times

The three consecutive bands of low pressure areas in the Southern Ocean are called the Roaring Forties, Furious Fifties and Screaming Sixties, depending on where you are on latitude. The winds are incredibly strong, to the point where you can call it angry. The sea a...

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Startup Marketing: Tips for Success

Here are some excellent lessons for start-ups and long-established companies. I like the following quotes: "If there's a guerilla in your space, what are you going to do that they can't do? You need to build something meaningfully different when going up against an...

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How Blockchain Works

How Blockchain Works

Here is a great summary of how blockchain works and how it may evolve. The video also explains why it will dramatically change how we act and transact. The technology is receiving lots of media attention and venture capital investors. This is driving new applications...

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How to Put Out the Fires in Your Business

How to Put Out the Fires in Your Business

In the summer of 2016, the news in Vancouver, Canada was saturated with the story of a fire in Delta BC. The fire erupted in an ecologically sensitive area called Burns Bog. For many days, firefighting crews struggled to contain the fire and prevent it from spreading....

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“Amazon continued to march to the beat of a different drummer, however. While its revenue came in higher than forecast, the company posted profits that were significantly lower than anticipated leaving some investors scrambling for answers. The culprit? Amazon continues to invest in the future while being less concerned with the quarterly concerns of the market and short-thinking investors. Here’s a look at what happened and why it doesn’t matter.”

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Hi, I'm Eben Louw. I'm the founder of Your Preferred Future and I help CEOs, business owners, and leaders achieve new levels of success in their business.

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