Why YPF

Your Preferred Future helps leaders confidently build extraordinary companies. It starts with planning a vision that makes sense, supported by an in-depth understanding of how the external environment may unfold. This allows for new levels of business planning that is fundamental to establishing precise roadmaps for teams and companies to follow.

Strategic planning can only be undertaken in the context in of such a strong understanding of the desired end result. A vision statement is not sufficient, no matter how catchy the phrases used.

• We enable leaders to lead by creating a solid, realistic, view of the future.
• We let strategic planners plan knowing where they need to end up.
• We let operational planners know what to focus on and when.

The result is excellent leadership and engaged employees building towards a clear preferred future.